⚙️ Step 1: Configure Your Engine (Settings)
Before you can send your first campaign, you need to tell the platform how to send your emails.
- Navigate to the Settings tab.
- Under Delivery Engine, choose your provider:
- Postmark (Recommended): If you use Postmark, simply paste your Server API Token (found in Postmark → Server → API Tokens). Postmark guarantees the highest inbox delivery rates.
- Traditional SMTP: If you use SendGrid, AWS SES, or any other SMTP provider, enter your Host, Port (587 recommended), Username, and Password.
- Set your Default Sender Email (e.g.,
newsletter@yourdomain.com). Make sure your domain is verified with your provider! - AI Capabilities (Optional): Enter your Google Gemini API key if you want to unlock AI-powered subject line generation and content rewriting directly inside the email builder.
👥 Step 2: Manage Your Audience (Contacts & Segments)
A campaign is only as good as its audience. Head over to the Contacts tab.
Importing Contacts
- CSV Upload: Click
Import Contactsand upload a.csvfile containing names and emails. - Manual Entry: Use the
Add Contactbutton for quick single additions.
Smart Tagging & Segments
- Tags: You can assign tags like
VIP,Waitlist, orCustomerto contacts. - Segments: A Segment is a dynamic group based on tags. Click
Create Segment, name it (e.g., "Active Buyers"), and tell it to include contacts with specific tags. When you send a campaign, you send it to a Segment, not just a raw list.
Organic Signups
- You have a Public Subscribe Page! Share your unique public link.
- When someone signs up there without a specific segment, they are automatically tagged with
form sign ups. Create a segment looking for that tag to see your organic audience grow.
🎨 Step 3: Design the Perfect Email (Newsletters)
Now for the fun part. Go to the Newsletters tab and click Create Newsletter.
- The Builder: Drag and drop text blocks, images, buttons, and spacers to craft your email.
- Branding: Upload a Banner (top image) and a Logo. These are automatically injected at the top of your email for a highly professional look.
- AI Magic ✨: If you configured your AI key in Settings, select any text block and click the AI button to rewrite it, make it punchier, or fix grammar instantly.
- Save & Export: You can save your design as a Template for future use, or even export it as a high-quality PDF or Image if you want to share it on social media.
🚀 Step 4: Launching Your Campaign (Campaigns)
Your audience is ready. Your email is beautiful. Let's send it. Go to the Campaigns tab.
- Click Create Campaign.
- Select Newsletter: Pick the design you just saved.
- Select Segment: Choose who is receiving this email (e.g., "All Subscribers" or "VIPs").
- Campaign Details:
- Subject Line: Make it catchy. (Use the AI Subject Generator button if you're stuck!).
- Preview Text: The snippet that appears in the inbox before they open the email.
- Sender Name: e.g., "John from NewslettersMaker".
Test Before You Blast
Always click "Test Send" first! This will send a live copy of the email exclusively to your own inbox. Check how it looks on mobile and desktop, and verify all your links work.
Send It
Click Send Campaign.
- The system will immediately move the campaign to the background.
- You can safely close your laptop or navigate away. The server will quietly process all 10,000+ emails in the background using a highly resilient queue.
📊 Step 5: Track Your Success (Analytics)
Once your campaign is marked as SENT ✅, click on it to open the Campaign Report Drawer.
If you are using Postmark, the platform listens to live webhooks to give you real-time analytics:
- 📬 Delivered: How many emails successfully hit an inbox.
- 👀 Opened: How many people actually looked at your email.
- 🖱️ Clicked: How many people clicked a link inside your email.
- ❌ Bounced: Emails that failed (fake addresses, full inboxes).
(Note: To see Opens and Clicks, ensure you have set up the Webhook URL in your Postmark Server settings pointing to your app's domain!)
💡 Pro-Tips for Power Users
- The Unsubscribe Link: Every email sent automatically includes a secure unsubscribe link at the bottom. If a user clicks it, they are instantly marked as
Subscribed: Falsein your database and will automatically be skipped in all future campaigns. You don't have to lift a finger to stay compliant. - Templates: Instead of designing from scratch every week, build one perfect layout, save it to the Templates Dashboard, and just duplicate it for your weekly sends.